SURPLUSH

Norwich-based B2B food packaging and cleaning supplies platform designed to streamline bulk ordering and expand market reach across Norfolk and East Anglia.
Surplush were operating without a dedicated digital storefront, relying on manual order processes that slowed fulfilment and limited their ability to scale beyond their existing customer base.
As a Norwich B2B supplier, Surplush needed a streamlined ordering platform that could handle bulk purchases, manage product catalogues efficiently, and communicate their value proposition to trade customers across Norfolk.
We built a performance-optimised e-commerce platform with a clean B2B-focused UX, fast product navigation, and a checkout flow designed to reduce friction for repeat trade buyers.
Launched fully operational B2B storefront in under 8 weeks
Reduced order processing time by eliminating manual phone/email intake
Expanded product catalogue accessibility across all Norfolk trade buyers
Mobile-responsive design capturing on-the-go procurement decisions