SURPLUSH

Wholesale e-commerce platform for business supplies — a "Buyers Club" offering packaging and cleaning products at trade prices, with e-cargo bike delivery in Norwich, Cambridge and London, nationwide shipping, and per-account carbon savings tracking.

The Buyers Club: business supplies at wholesale prices, delivered by e-cargo bike in Norwich, Cambridge and London

The founding story, from dive instructing on the Mesoamerican Reef to eco-friendly supplies in Norwich

Every account tracks order history alongside the carbon it has saved

The shop: packaging and cleaning supplies with eco-friendly and business-type filters

The problem

Surplush were operating without a dedicated digital storefront, relying on manual order processes that slowed fulfilment and limited their ability to scale beyond their existing customer base.

What we built

We built a performance-optimised e-commerce platform with a clean B2B-focused UX, fast product navigation, and a checkout flow designed to reduce friction for repeat trade buyers.

Launched fully operational B2B storefront in under 8 weeks
Reduced order processing time by eliminating manual phone/email intake
Expanded product catalogue accessibility across all Norfolk trade buyers
Mobile-responsive design capturing on-the-go procurement decisions

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