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The Buyers Club: business supplies at wholesale prices, delivered by e-cargo bike in Norwich, Cambridge and London
The Buyers Club: business supplies at wholesale prices, delivered by e-cargo bike in Norwich, Cambridge and London1 / 4
IndustryE-CommerceYear2024ScopeUX, E-Commerce, PerformanceVisit surplush.co.uk

Wholesale e-commerce platform for business supplies - a "Buyers Club" offering packaging and cleaning products at trade prices, with e-cargo bike delivery in Norwich, Cambridge and London, nationwide shipping, and per-account carbon savings tracking.

The problem

Surplush were operating without a dedicated digital storefront, relying on manual order processes that slowed fulfilment and limited their ability to scale beyond their existing customer base.

What we did

We built a performance-optimised e-commerce platform with a clean B2B-focused UX, fast product navigation, and a checkout flow designed to reduce friction for repeat trade buyers.

What changed

  • Launched fully operational B2B storefront in under 8 weeks.
  • Reduced order processing time by eliminating manual phone/email intake.
  • Expanded product catalogue accessibility across all Norfolk trade buyers.
  • Mobile-responsive design capturing on-the-go procurement decisions.
The founding story, from dive instructing on the Mesoamerican Reef to eco-friendly supplies in Norwich
The founding story, from dive instructing on the Mesoamerican Reef to eco-friendly supplies in Norwich2 / 4
Every account tracks order history alongside the carbon it has saved
Every account tracks order history alongside the carbon it has saved3 / 4
The shop: packaging and cleaning supplies with eco-friendly and business-type filters
The shop: packaging and cleaning supplies with eco-friendly and business-type filters4 / 4

“10/10 Very fast and great comms which is exactly what you need. Didn't have any trouble when i requested edits and absolutely love the final product. Works like a dream. Plus, he's an absolute legend. Cheers, Nasko.”

Jake · Surplush