WIND & ROSE
Editorial website for a US investment advisory firm built around alpha-driven dynamic global asset allocation — illustrative six-asset-class allocations, three risk-tier strategies from capital preservation to growth, and the founder's Watch Log, all in a calm nautical visual language.
The problem
Advisory firm websites all tend to look like the same generic boilerplate — stock imagery and interchangeable copy that says nothing about how the firm actually thinks.
What we built
We designed a story-led, editorial site around the firm's 'currents' navigation metaphor: a canvas-based hero where video frames are extracted and scrubbed via GSAP ScrollTrigger, word-by-word text reveals, and an editorial typography pairing of Inter and Cormorant Garamond.
Canvas-based hero with video frames scrubbed via GSAP ScrollTrigger
Word-by-word text reveals and editorial typography pairing (Inter + Cormorant Garamond)
Navy, gold, and sand design system distinct from financial services boilerplate
Services and team pages with a lead-capture contact form