Editorial website for a US investment advisory firm built around alpha-driven dynamic global asset allocation; three risk-tier strategies from capital preservation to growth, and the founder's Watch Log, all in a calm nautical visual language.

The problem

Advisory firm websites all tend to look like the same generic boilerplate; stock imagery and interchangeable copy that says nothing about how the firm actually thinks.

What we did

We designed a story-led, editorial site around the firm's 'currents' navigation metaphor: a canvas-based hero where video frames are extracted and scrubbed via GSAP ScrollTrigger, word-by-word text reveals, and an editorial typography pairing of Inter and Cormorant Garamond.

What changed

• Canvas-based hero with video frames scrubbed via GSAP ScrollTrigger.
• Word-by-word text reveals and editorial typography pairing (Inter + Cormorant Garamond).
• Navy, gold, and sand design system distinct from financial services boilerplate.
• Services and team pages with a lead-capture contact form.